Farm-to-Business

Prime Fresh offers a fully integrated Farm to Business supply chain model that connects over 110,000 farmers directly to B2B clients, including retailers, HoReCa, wholesalers, food processors, and exporters. This model eliminates intermediaries to ensure premium fresh produce is sourced responsibly and delivered efficiently to businesses at scale. Key features include:

• Direct farm procurement with quality control and fair pricing.

• Aggregation and pre-conditioning at strategically located collection centers across key farming belts.

• Modern packhouses and cold storage facilities for sorting, grading, ripening, and hygienic handling.

• Just-in-time delivery and scheduled replenishment to business clients nationwide.

• Digitized traceability and inventory systems for full transparency and food safety.

• Partnerships with multiple channel buyers ensuring scalability and reliability.

This comprehensive farm-to-business approach strengthens rural livelihoods, maximizes produce value, and ensures consistent supply of fresh, traceable fruits and vegetables.