Prime Fresh is committed to empowering Farmer Producer Organizations (FPOs) by providing comprehensive supply chain solutions that strengthen rural economies and enhance produce quality. By partnering directly with FPOs, Prime Fresh facilitates aggregation, quality control, and market linkage services that help these organizations gain better bargaining power and assured market access. Key value propositions include:
Direct procurement from FPOs with transparent pricing and timely payments
Capacity building support including training on post-harvest handling and sustainable farming
Customized aggregation hubs and cold chain access for better quality preservation
Assistance in compliance, certification, and market standards adherence
Integration with Prime Fresh’s warehousing, logistics, and distribution networks for efficient farm-to-market flow
This partnership model fosters FPO growth, improves farmer incomes, and contributes to a more sustainable and equitable agri-supply ecosystem.